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Dr Jenny Sinclair

Jenny is Chief Scientist at GreenCollar, Australia’s foremost environmental markets investor. She is deeply committed to environmental stewardship and delivers innovative conservation strategies driven by her passion for biodiversity and the natural world. With expertise in environmental market mechanisms, Jenny specializes in using market-driven approaches to achieve positive environmental outcomes and advocate for nature-based solutions.
Jenny oversees GreenCollar’s R&D program, underpinning Australia’s largest portfolio of land sector abatement, the first Reef Credits and Australian plastic offsets. Jenny draws on her diverse background spanning behavioural evolution, conservation ecology and natural resource management to solve today’s most pressing environmental challenges.
Jenny is co-author of Australia’s first Avoided Deforestation Method and former chair of the Landscape Taskforce. She provides expertise on Australia’ emissions reduction policies and has also played a pivotal role in developing Australia’s Reef Credit and Accounting for Nature Standards.
Outside of her professional work, Jenny enjoys connecting with nature, horse riding, and sailing with her family.

Related Articles

31 Oct 2025

‘World leading’ land-based project to improve water quality on the Great Barrier Reef over 25 years will help drive action at scale

Media release: The construction phase of a major new project dedicated to improving water quality on The Great Barrier Reef has just been completed at a gully rehabilitation project in the Bowen River catchment in north Queensland.
25 Sep 2025

Helping to mitigate climate change and avert the extinction crisis: Investment in nature-based land management projects holds the key

Opinion piece: The way we use our land, or rather, ‘exploit’ our land, is one of the greatest contributors to carbon emissions and extinctions worldwide. Nature-based solutions harness the power of nature to restore and maintain ecosystems in ways that increase their resilience.
21 May 2025

Explanatory statement in response to the story in The Australian on Monday 19 May 2025

Statement: This statement is intended to provide further context and explanation to the article that first appeared in the online edition of The Australian under the title, ‘Carbon war: it’s the offsets firm versus the green activists’ shortly after 10pm on Monday 19 May 2025.
15 Oct 2024

A major leap in the evolution of biodiversity markets as Accounting for Nature® takes over NaturePlus® Standard

Media release: Nature and biodiversity markets worldwide have taken a crucial step forward with Accounting for Nature® taking on the role of independent administrator of the NaturePlus® biodiversity standard.
11 Oct 2024

Harnessing markets for conservation impact

Speech: 2024 ALCA Private Land Conservation Conference. While we discuss all the amazing innovative ideas for financing nature repair and building a nature-positive economy, we have not explained the concept of the contract we are in with the environment, which has been supplying its ecosystem services at ever increasing rates to us since time immemorial.
19 Sep 2024

Ground-breaking Reef Credit method for grazing land management approved and released by Eco-Markets Australia

Media release: The Grazing Land Management (GLM) method, developed via a partnership between Verterra Ecological Engineering, AgriProve and GreenCollar for use under the Reef Credit Scheme, has been approved and released by Eco-Markets Australia.
17 May 2024

GreenCollar Board announces new Chair

Media release: GreenCollar is pleased to announce that existing Board Director, Brendan Foran, has been appointed Chair of the Board as of 9 May. Brendan, who has been a Director on the GreenCollar Board since December 2023, brings to the position enormous executive and leadership experience, as well as expertise in and life-long commitment to natural resource and environmental issues.
27 Mar 2024

How Reef Credits deliver real, measurable, verifiable outcomes to the Great Barrier Reef

Speech: 2024 Climate Investor Forum. Poor water quality flowing from the surrounding catchment area is a very serious threst to the health of Great Barrier Reef. One solution is the Reef Credits scheme, a mechanism by which a clean water market has been established to prevent fine sediment and Dissolved Inorganic Nitrogen polluting its waters.