James Schultz is the Chief Executive Officer and Co-founder of GreenCollar, the largest provider of carbon abatement and agricultural ecosystem services in Australia. He has established GreenCollar as a pivotal leader in the development and implementation of nature-based solutions, working closely with farmers, landholders, and government partners to drive innovative approaches within environmental markets.
James’s expertise spans the advancement of climate, water quality, biodiversity, and plastics markets, where he has played a key role in founding major initiatives such as the Australian Carbon Market Institute’s Voluntary Code of Practice, as well as the development of landmark programs like Reef Credits—an incentive-based market for improved water quality for the Great Barrier Reef—and NaturePlus, a pioneering framework for valuing and trading in ecosystem services.
Beyond his leadership at GreenCollar, James is the Co-founder, principal shareholder, and executive director of Neumann Space, an innovative manufacturer specializing in satellite propulsion systems. Through Neumann Space, he is contributing to Australia’s advancement in high-technology aerospace, focusing on globally competitive electric propulsion solutions for the growing space sector.
In addition, James is the owner and operator of Lot101 Farms in the Central Tablelands of New South Wales, where he manages a diversified enterprise of cattle, sheep, horticulture, and orchard production. He is also the Executive Director of Lot101 Hospitality, overseeing award-winning ventures including the Megalong hatted restaurant, Megalong Valley Tea Rooms, and WerriBerri—acclaimed destinations recognized for blending local produce with sustainable dining experiences.
James’s work is widely recognized for its impact on integrating commercial, scientific, and policy innovations that deliver measurable environmental, economic, and social outcomes across Australia and internationally
