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Dr Jenny Sinclair

Jenny is Chief Scientist at GreenCollar, Australia’s foremost environmental markets investor. She is deeply committed to environmental stewardship and delivers innovative conservation strategies driven by her passion for biodiversity and the natural world. With expertise in environmental market mechanisms, Jenny specializes in using market-driven approaches to achieve positive environmental outcomes and advocate for nature-based solutions.
Jenny oversees GreenCollar’s R&D program, underpinning Australia’s largest portfolio of land sector abatement, the first Reef Credits and Australian plastic offsets. Jenny draws on her diverse background spanning behavioural evolution, conservation ecology and natural resource management to solve today’s most pressing environmental challenges.
Jenny is co-author of Australia’s first Avoided Deforestation Method and former chair of the Landscape Taskforce. She provides expertise on Australia’ emissions reduction policies and has also played a pivotal role in developing Australia’s Reef Credit and Accounting for Nature Standards.
Outside of her professional work, Jenny enjoys connecting with nature, horse riding, and sailing with her family.

Related Articles

15 Oct 2024

A major leap in the evolution of biodiversity markets as Accounting for Nature® takes over NaturePlus® Standard

Media release: Nature and biodiversity markets worldwide have taken a crucial step forward with Accounting for Nature® taking on the role of independent administrator of the NaturePlus® biodiversity standard.
19 Sep 2024

Ground-breaking Reef Credit method for grazing land management approved and released by Eco-Markets Australia

Media release: The Grazing Land Management (GLM) method, developed via a partnership between Verterra Ecological Engineering, AgriProve and GreenCollar for use under the Reef Credit Scheme, has been approved and released by Eco-Markets Australia.
17 May 2024

GreenCollar Board announces new Chair

Media release: GreenCollar is pleased to announce that existing Board Director, Brendan Foran, has been appointed Chair of the Board as of 9 May. Brendan, who has been a Director on the GreenCollar Board since December 2023, brings to the position enormous executive and leadership experience, as well as expertise in and life-long commitment to natural resource and environmental issues.
27 Mar 2024

How Reef Credits deliver real, measurable, verifiable outcomes to the Great Barrier Reef

Speech: 2024 Climate Investor Forum. Poor water quality flowing from the surrounding catchment area is a very serious threst to the health of Great Barrier Reef. One solution is the Reef Credits scheme, a mechanism by which a clean water market has been established to prevent fine sediment and Dissolved Inorganic Nitrogen polluting its waters.
26 Feb 2024

GreenCollar makes strategic investment in EnergyLink Services

Media release: Australia’s largest environmental markets developer and investor, GreenCollar, has made an investment in carbon, energy and sustainability-focused advisory firm, EnergyLink Services, forging a strategic partnership that will increase end-to-end services to business, particularly agribusiness, in their efforts to decarbonise, satisfy net zero commitments, assess and mitigate impact on nature.
10 Jan 2024

REDD can be high quality: Here’s how

Opinion piece: It is easy to criticize and there can be no question that accurately accounting for emission reductions by protecting forests, restoring grasslands, or implementing agroforestry practices is complex. But this doesn’t mean we can’t transparently and conservatively estimate nature-based emission reductions.
17 Oct 2023

NSW graziers generate first NaturePlus™ credits. 

Western New South Wales Cattle farmers Mike and Lucy Rosser have been actively involved with GreenCollar since 2015 and have just become the first land managers globally to generate NaturePlus™ Credits,