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Dr Jenny Sinclair

Jenny is Chief Scientist at GreenCollar, Australia’s foremost environmental markets investor. She is deeply committed to environmental stewardship and delivers innovative conservation strategies driven by her passion for biodiversity and the natural world. With expertise in environmental market mechanisms, Jenny specializes in using market-driven approaches to achieve positive environmental outcomes and advocate for nature-based solutions.
Jenny oversees GreenCollar’s R&D program, underpinning Australia’s largest portfolio of land sector abatement, the first Reef Credits and Australian plastic offsets. Jenny draws on her diverse background spanning behavioural evolution, conservation ecology and natural resource management to solve today’s most pressing environmental challenges.
Jenny is co-author of Australia’s first Avoided Deforestation Method and former chair of the Landscape Taskforce. She provides expertise on Australia’ emissions reduction policies and has also played a pivotal role in developing Australia’s Reef Credit and Accounting for Nature Standards.
Outside of her professional work, Jenny enjoys connecting with nature, horse riding, and sailing with her family.

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17 Sep 2026

Indian agroforestry project supporting thousands of tribal farmers receives high-integrity ‘A’ rating

Media release:  One of the central challenges in nature-based carbon removal projects is how to restore underutilized land to create productive agroforestry systems at scale while also benefiting communities and...
10 Sep 2026

Market Updates

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Nature-based carbon accounting: How “integrity” has evolved, and what still matters

Opinion piece: Nature-based carbon projects have operated for more than 25 years. Early assumptions that greenhouse gas accounting would be simple have proven wrong. What has occurred instead is a...
31 Oct 2025

‘World leading’ land-based project to improve water quality on the Great Barrier Reef over 25 years will help drive action at scale

Media release: The construction phase of a major new project dedicated to improving water quality on The Great Barrier Reef has just been completed at a gully rehabilitation project in the Bowen River catchment in north Queensland.